About the Author

BEATRIZ MUÑOZ-SECA has a PhD from the University of Navarra and an Ed.M. from Harvard University. With more than 15 years experience in high-level positions, in national and international companies as well as in Public Administration, she has worked in the United States, Mexico and Spain. Professor Muñoz-Seca joined IESE in 1990, where she is Full Professor of Production, Technology and Operations Management.

JOSEP RIVEROLA has PhD in Industrial Engineering from the Polytechnic University of Catalunya ,Spain, and a PhD in Operations Research from Stanford University. In 1976 he was awarded the chair Organization of Operational Research and Production at the Polytechnic University of Catalunya. Professor Riverola is currently Professor of Production, Technology and Operations Management and holds the Alcatel chair at IESE.